The Wild was a film released by Walt Disney Pictures, but animated in Canada by the now-defunct CORE. McDonald's released toys, available from April 14 to May 11, 2006. The film hit theatres April 14.
The eight toys were also timed to National Wildlife Week (April 23 to April 30, 2006). The movie was ultimately unsuccessful, as many critics dismissed it as a copy of DreamWorks Madagascar.
In North America, this was the last Disney toy series released by McDonald's.
According to a press release:
- Walt Disney Pictures' The Wild is a wild and outrageous computer-animated comedy-adventure following an odd assortment of animals from the New York Zoo -- including a lion, a giraffe, an anaconda, a koala, and a squirrel -- who discover what a jungle the city can be when they hit the streets on a mission to save one of their own.
- Just in time for National Wildlife Week (April 23 - April 30, 2006), The Wild McDonald's Happy Meal and Mighty Kids Meal collection features eight lovable characters from the film, each with an exciting action that captures a memorable scene from the movie. Samson the lion, a brave leader and fan of the sport turtle curling, swings his arm back to hurl his curling turtle for a top score. Wind up Benny the squirrel and Bridget the giraffe to watch them boogie down. Not to be outdone, Larry the anaconda dances forward and rotates his upper body when pulled-back.
- Nigel the koala hates to be called cute, but tickle his stomach and watch as his green torch lights up to add to the fun and excitement of McDonald's Happy Meals. Wind up lion cub Ryan to watch him playfully leap, and push on Stan the alligator's ferocious jaws and marvel as his forceful tail sends his curling turtle sailing. Rounding out this unlikely group of friends is Cloak the chameleon, whose 5-inch tail fades from green, blue and yellow just like a real chameleon. From the king of the jungle to his bushy-tailed friends, the McDonald's Happy Meal The Wild collection will allow young moviegoers to bring home a piece of the jungle and is sure to delight kids of all ages.