The toys ran in North America from February 27 to March 26, 2009. It was licensed from Sony Pictures Television and Marvel Entertainment. Along with the 15,000 North American locations, they also ran in China.
Interestingly, this ran the same year as The Spectacular Spider-Man (Burger King, 2009).
Sony Pictures Television and Marvel Entertainment join forces with McDonald's with a specially branded Happy Meal program based on the animated series "The Spectacular Spider-Man," which will be available for an exciting four-week period (February 27-March 26) at participating restaurants in the United States while supplies last.
"The Spectacular Spider-Man" US Happy Meal will feature a collection of eight action figures, including Spider-Man Suction Cup, Doctor Octopus, Spider-Man Swinging, Venom, Spider-Man Launcher, Green Goblin, Spider-Man Crawling, and Sandman.
"The Spectacular Spider-Man" Happy Meal will be available in over 15,000 participating McDonald's restaurants in North America.
In addition to television commercials, further marketing support includes in-store signage and displays. For even more fun, kids can check out McWorldÂ®, McDonald's virtual world at Happymeal.com, to meet up with Spectacular Spider-Man, play an interactive game and customize their avatar with Spectacular Spider-Man gear.
The promotion will continue to roll out in over 10,000 McDonald's restaurants around the world throughout March, April and May in Latin America, Europe, Asia Pacific, the Middle East, Australia and New Zealand.
"The Spectacular Spider-Man" animated series, produced by Culver Entertainment, a Sony Pictures Television Company in association with Marvel Entertainment, launches on Monday, March 23 at 7:30 PM ET/PT on Disney XD. Based on Marvel Entertainment's popular Super Hero, "The Spectacular Spider-Man," the series hearkens back to the web-slinger's junior year in high school, when a not-so-typical 16-year-old named Peter Parker struggles to conceal his secret identity, endure the pressures of teenage life and combat never before seen Super Villains.