Sugar Sugar Rune: Magical Charms was a promotion that started February 1, 2011 and ended February 28, 2011. It contained toys based on the series' magical items, and ran alongside Cyber Formula: Speed Staters (Jollibee, 2011)
- Lipshine N' Fan Wand: The Lipshine N’ Fan Wand reveals a lipgloss inside the Crystal Heart and a lipgloss applicator when you twist the top part of the wand. Remove the cover at the end of the wand to reveal the fan.
- Bejeweled Secret Keeper: With the Bejeweled Secret Keeper, girls can unlock the diary using a key and find a ring and a pair of earrings. Girls can mix and match the different colored Crystal Hearts on the jewelry and try on the charming accessories.