In 1977, in just four weeks, Burger King had offered four posters based on the 20th Century Fox movie Star Wars I: A New Hope. These posters were given with the purchase of a drink. When the posters ran out, glass cups were given with the purchase of a drink. Plastic cups were given only. Graphics on the cups were the same as the posters. Start date is unknown, but the end date was February 2, 1978.
This is the first time Burger King had a partnership with 20th Century Fox.