Hello Kitty and other characters were featured at McDonald's restaurants in some Asian countries, in a celebration of Sanrio's 50th Anniversary.
The series included:
- December 30 to January 5: Hello Kitty
- January 6 to 12: My Melody
- January 13 to 19: Cinnamoroll
- January 20 to 26: Sugarbunnies
The same combination ran in Thailand in January 2011.