Marvel Heroes were featured at McDonald's restaurants in some Asian countries.
It ran simultaneous to Sanrio 50th Anniversary (McDonald's Malaysia, 2010).
- December 30 to January 5: Iron Man
- January 6 to 12: Wolverine
- January 13 to 19: The Hulk
- January 20 to 26: Spider-Man
The same combination ran in Thailand in January 2011.